Free We vs You Scanner

Your website is talking
about you.
Your buyer is thinking
about something else.

Most websites talk about the company while buyers are silently asking "do you understand my problem?" Watson spots the gap in seconds.

Paste your URL below and see your score
The real reason pages don't convert

Two conversations are happening on your website. Most founders only know about one.

Your page says one thing. Your buyer reads something completely different. That gap is quiet. You can't see it. And it costs you deals every single day.

It's not a traffic problem. It's not a design problem. It's a language problem.

What your page says
"We offer scalable, tailored solutions"
"Our team has 16+ years of experience"
"We provide end-to-end support"
"Our proprietary process delivers results"
What your buyer thinks
"Will I get ghosted after onboarding?"
"Does this actually work for my situation?"
"How much extra work is this going to create for me?"
"Is this just another agency that overpromises?"
4–5
language gaps per page — that's the average we find when we scan a founder's homepage. Each one is a silent trust-killer. Most founders have no idea they exist.
Free diagnostic · no email required

See your We vs You score in 60 seconds

Paste any webpage URL. Watson reads the copy and shows you exactly how buyer-focused your language is.

Company vs Buyer language —
100% buyer-focused 100% company-focused
—
We / Our / Us
—
You / Your
—
We:You ratio
Company language found
Buyer language found
What's costing you conversions
Quick language fixes

Want the full diagnosis?

Watson goes deeper. See every trust gap, objection, and fear your copy misses — line by line. $9. Takes 60 seconds.

Get the full Watson report →
How it works

Watson reads your page the way a cold buyer would.

1

Paste your URL

Any page on your site — homepage, sales page, landing page. Watson fetches the full copy in seconds.

2

Watson scans for language patterns

It counts every "we / our / us" vs "you / your" — and spots which parts of your copy are company-obsessed vs buyer-focused.

3

You get your score + specific fixes

A color-coded gauge, your We:You ratio, the exact problem lines, and quick rewrites you can use today.

4

Fix one line. Watch something shift.

Most founders change 2–3 lines after their first scan. Same traffic, same offer — copy that actually sounds like it's for the buyer.

What founders found

Same traffic. Different message.

$375K pipeline
"I had no idea my page was talking about us 80% of the time. Fixed three lines and the replies started coming in."
Anton · B2B SaaS founder
$60K saved
"We were about to spend more on ads. Turned out the copy just wasn't speaking to our buyer's actual fear. Watson caught it."
Sören · Agency owner
4:1 → 1:2
"My we:you ratio was embarrassing. Four company words for every one buyer word. Now it's flipped."
Vanjo · Tech founder
67 replies
"After fixing the language gaps Watson spotted, our outreach response rate changed completely. The copy finally sounded like it was for them."
Dom J. · Just Digital
Watson Full Report · $9

The free scan shows you what.
Watson shows you why.

The free tool gives you the ratio. Watson gives you the full diagnostic — every trust gap, every objection your copy ignores, every place your buyer quietly stops believing you.

→
Full language gap breakdownEvery line where your copy switches to company-speak instead of buyer-speak
→
Trust gap analysisWhere cold buyers stop feeling understood — and why they quietly leave
→
Missing buyer signalsThe fears, objections, and proof points your page never addresses
→
Exact rewritesSpecific lines to change, with before/after examples in your buyer's language
$9
one-time · instant report
Get my Watson report
→